Consulting
Highest and best use analysis
HBU answers the question that is most expensive to fix later: what exactly to build on this site. We compare urban planning restrictions, the market and competitors, consider several use cases with indicative economics and show which one brings more for the same investment.
What is included in the work
Site
Urban planning regulations, area and shape of the site, transport accessibility, utility networks: what can be physically and legally built on it.
Market
Supply and demand in the coverage area, competitors and their occupancy rates, rental rates and sales prices, pedestrian and traffic flows.
Scenarios
Two to four land use scenarios: composition of functions, GBA and GLA, volume of investment, revenue and profitability for each.
Conclusion
Comparison of scenarios in one table and a reasoned recommendation: what to build, how much and why exactly.
What do you get
Site restrictions
What is allowed to be built on the site: regulations, red lines, accessibility and utility networks, for each item - a source.
Market and competitors
Operating and declared facilities in the coverage area: area, occupancy, rates and prices, pedestrian and traffic flows.
Scenario comparison
Two or four scenarios side by side: the composition of functions, GBA and GLA, the amount of investment - you can see how one differs from the other.
Indicative economics
For each scenario, revenue, costs, profitability and return period are at a level sufficient to decide whether to move on or not.
Recommendation with justification
Which scenario to choose and why, what risks to remove before design begins.
Projects where we considered the economics before construction
Frequently asked questions
How is HBU different from concept development?
HBU answers what to build on the site, the concept - what the object will be like. HBU compares different functions: retail, offices, apartments, mixed format. The concept reveals what has already been chosen: format, composition of functions, tenant-mix and positioning.
What does the customer need from the customer to get started?
Address or cadastral number of the plot and documents for the land. We collect restrictions, market, competitors and flows ourselves.
Does HBU make sense if the project has already been invented?
Yes, this is a common task: to check that the intended format remains the best in today's market. If not, we’ll show you which scenario gives more and what it will cost to change the solution.
How long does the job take?
The period depends on the size of the site and the depth of the market analysis. We call it after the first meeting, when the introductory information is clear, and fix it in the contract along with the scope of work.
